1. Acceptance of Terms

By accessing or using Proplo (“the Platform”), operated by Clayton Walker Media LLC, a Florida limited liability company doing business as Proplo (“Company,” “we,” “us,” or “our”), you agree to be bound by these Terms of Service (“Terms”). If you are using the Platform on behalf of an organization, you represent that you have authority to bind that organization to these Terms. If you do not agree, you must not use the Platform.

2. Description of Service

Proplo is a real estate CRM and marketing platform that provides tools for lead management, pipeline tracking, property listings, marketing content creation, social media publishing, AI-powered assistance, voice calling, calendar and email synchronization, and analytics. The Platform is designed for licensed real estate professionals and their organizations.

3. Account Registration

• You must provide accurate and complete information when creating an account.
• You are responsible for maintaining the security of your account credentials.
• You must promptly notify us of any unauthorized access to your account.
• You may not share your account with others or create multiple accounts for the same individual.
• We reserve the right to suspend or terminate accounts that violate these Terms.

4. Acceptable Use

You agree to use Proplo only for lawful purposes and in accordance with these Terms. You must not:

• Use the Platform to violate any applicable laws, regulations, or industry standards (including fair housing laws and real estate licensing requirements)
• Upload, transmit, or distribute malicious code, spam, or harmful content
• Attempt to gain unauthorized access to other users' data or accounts
• Use the Platform to harass, intimidate, or discriminate against any individual
• Circumvent or disable any security features of the Platform
• Resell, sublicense, or redistribute access to the Platform without authorization
• Use automated tools (bots, scrapers) to access the Platform except through our provided APIs
• Misrepresent your identity or affiliation when using the Platform

4.1 Fair Housing Compliance

You are responsible for ensuring that your use of Proplo complies with the federal Fair Housing Act — including 42 U.S.C. § 3604(c), which prohibits discriminatory statements, notices, and advertisements regardless of intent — along with all applicable state and local fair housing laws.

This applies with particular force to two areas of the Platform:

• AI-generated content. Property descriptions, marketing copy, social posts, and email drafts produced by the Platform are drafts for your review. A fair housing violation in published copy is attributable to you as the publisher, not to the tool that drafted it. Review AI output before it goes out.
• Automated publishing and outreach. If you enable automation tiers that publish or send without per-item approval (see Section 5.1), you accept that content will be distributed in your name without a human reviewing each item. You are responsible for deciding whether that level of automation is appropriate to your compliance obligations, and for reviewing what was sent.

Lead scoring and prioritization features are derived from interaction behavior, not from demographic or protected-class characteristics. They must not be used to make or influence decisions about housing availability, pricing, terms, or steering. Proplo is not liable for your violations of fair housing law.

4.2 MLS and Third-Party Listing Data

Proplo does not grant you any right to MLS data. If you connect or import data from a Multiple Listing Service, IDX feed, or comparable third-party listing source, you represent that you hold a valid license to that data, and you remain bound by that provider's terms — including restrictions on display, attribution, redistribution, retention, and the distinction between public-facing IDX use and licensed back-office use.

Where an MLS agreement imposes obligations stricter than these Terms, the MLS agreement governs your use of that data. You are responsible for ensuring that any listing data you surface through the Platform — including on public listing pages — conforms to the license under which you obtained it.

5. AI-Powered Features

Proplo includes AI-powered features such as the copilot assistant, voice agent analysis, content generation, lead health scoring, and marketing copy creation. You acknowledge and agree that:

• AI outputs are suggestions, not professional advice. AI-generated content, analyses, lead scores, and recommendations are provided as tools to assist your work. They do not constitute legal, financial, real estate, or professional advice.
• You are responsible for reviewing and approving all AI-generated content before publishing, sending, or acting on it, except where you have explicitly enabled autonomous actions as described in Section 5.1.
• AI-generated marketing content (property descriptions, social media posts, email drafts) must be reviewed for accuracy, compliance with local advertising regulations, and adherence to fair housing requirements before use.
• Voice agent analysis (transcriptions, sentiment scores, summaries) is automated and may contain errors. Do not rely solely on AI analysis for critical business decisions.
• We do not guarantee the accuracy, completeness, or suitability of any AI-generated output.

5.1 Autonomous Actions

Certain features may take actions on your behalf — including sending emails, text messages, or social media posts — without requiring your approval of each individual action, based on automation settings (“trust tiers”) that you or your organization configure. By enabling these settings, you acknowledge and agree that:

• You are responsible for selecting automation tiers appropriate to your own compliance obligations.
• For any communication sent autonomously on your behalf, you remain the sender-of-record and are responsible for its compliance with the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and other applicable law. Enabling autonomous sending does not shift that legal responsibility to Proplo.
• You can review autonomous activity through the platform's action log and may restrict or disable autonomous actions at any time using automation locks.

6. Social Media Publishing

When you connect third-party social media accounts (such as Meta/Facebook/Instagram) and use Proplo to publish content:

• You authorize Proplo to publish content to your connected accounts on your behalf.
• You are solely responsible for all content published through the Platform, including compliance with platform policies and applicable advertising regulations.
• You must comply with the terms of service of each connected social media platform.
• You may revoke publishing access at any time by disconnecting your social accounts in Settings.

7. Voice Calls & Recording

The Proplo voice agent enables outbound calls to leads and clients. When using voice features:

• You are responsible for obtaining all required consent for call recording in accordance with applicable federal, state, and local laws (including two-party consent jurisdictions).
• Call recordings are processed for transcription, sentiment analysis, and lead intelligence purposes as described in our Privacy Policy.
• You must not use the voice agent for unsolicited telemarketing, robocalling, or any purpose prohibited by the Telephone Consumer Protection Act (TCPA) or similar regulations.

8. Your Data

You retain ownership of all data you input into the Platform, including lead information, property data, communications, and uploaded documents. By using the Platform, you grant us a limited license to process, store, and transmit your data solely for the purpose of providing and improving the service. See our Privacy Policy for details on data handling.

9. Subscription & Billing

• Access to the Platform requires an active subscription. Pricing and plan details are available on our website.
• Subscriptions renew automatically at the end of each billing period unless cancelled.
• You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period.
• Refunds are handled on a case-by-case basis. Contact support for refund requests.
• We reserve the right to change pricing with 30 days' notice. Existing subscribers will be notified before any price change takes effect.

10. Service Availability

We strive to maintain high availability but do not guarantee uninterrupted access to the Platform. We may temporarily suspend access for maintenance, updates, or circumstances beyond our control. We will make reasonable efforts to provide advance notice of planned maintenance. We are not liable for losses resulting from service interruptions.

11. Intellectual Property

The Platform, including its software, design, branding, templates, and documentation, is owned by Proplo and protected by intellectual property laws. Your subscription grants you a limited, non-exclusive, non-transferable license to use the Platform for its intended purpose. You may not copy, modify, reverse-engineer, or create derivative works of the Platform.

12. Account Termination

We may suspend or terminate your account if you:

• Violate these Terms or any applicable law
• Fail to pay subscription fees after reasonable notice
• Engage in fraudulent or abusive behavior
• Pose a security risk to the Platform or other users

Upon termination, you may request an export of your data within 30 days. After 30 days, we may permanently delete your data in accordance with our data retention policies.

13. Limitation of Liability

To the maximum extent permitted by law, Proplo and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Platform, including but not limited to:

• Loss of data, revenue, profits, or business opportunities
• Errors or inaccuracies in AI-generated content or analysis
• Service interruptions or downtime
• Actions taken based on AI recommendations or lead scoring
• Content published to third-party social media platforms through the Platform
• Communications sent autonomously through your configured automation settings

Our total liability for any claim arising from these Terms shall not exceed the amount you paid for the Platform in the 12 months preceding the claim.

14. Disclaimer of Warranties

The Platform is provided “as is” and “as available” without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Platform will be error-free, uninterrupted, or free of harmful components.

15. Indemnification

You agree to indemnify and hold harmless Proplo from any claims, damages, losses, and expenses (including reasonable attorney's fees) arising from your use of the Platform, your violation of these Terms, your content, or your violation of any third-party rights.

16. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Florida, without regard to conflict of law principles. Any disputes arising from these Terms shall be resolved in the state or federal courts located in Pinellas County, Florida.

17. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by posting updated Terms on this page with a revised effective date. Continued use of the Platform after changes constitutes acceptance of the updated Terms.

18. Contact

If you have questions about these Terms, contact us at: